recent work // less than perfect

less than perfect

Business cards we recently designed + printed for a family friend, Jim. Jim works with individuals with mental health challenges to create beautiful handmade cedar Adirondack chairs. During the process, he teaches them skills that can lead to independence. The chairs are then sold at a local farmer’s market with the proceeds going to the mental health individuals.

The work they do is pretty incredible. I chatted with him and what struck me was what he said he gets in return. He said, “In the process, they teach me the skills of risk management, tolerance for individual differences and appreciation for the fact that people with long time mental health challenges can create beauty.” It sounds therapeutic all the way around!

less than perfect

For the card design, I bumped up the size of the type and adjusted the spacing to increase its readability. We printed the cards in a rich, custom brown metallic ink. My favorite part is the custom chair illustration. I’m quite pleased with how nicely the small lines held up.

Thanks for the opportunity to work on these cards with you, Jim!

One Response to “recent work // less than perfect”

  1. Jim Lemon // February 14, 2011 at 10:34 am

    I’m forwarding this to my peer network. Thanks for the PR. Jim

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